3-Time Canadian national All Natural Bodybuilding Champion competing as a vegetarian, former Mr. Universe Competitor, host of The Awesome Health podcast, and one of the world’s premier authorities on Natural Nutrition and Training Methods.
BiOptimizers started in 2004. Wade and Matt had been friends for years and bonded over their passion for health and fitness. They were both some of the top personal trainers at World’s Gym downtown Vancouver. Matt Gallant was also a successful online entrepreneur and he felt that Wade Lightheart was very marketable due to his unique credentials and story. Wade was a 3X natural bodybuilding champion and did it as a vegetarian. So, they launched their first product together in January of 2004 called “Freaky Big Naturally”. It was an instant hit amongst bodybuilders. They proceeded to launch several groundbreaking products in 2005-2006 including: Masszymes, Organic hemp protein (a full decade before “plant protein” became a hot seller), and several fitness programs Over the years, Wade and Matt’s passion for bodybuilding diminished and their passion for helping others achieve a biologically optimized state of health increased. For those reasons, in 2014 they rebranded to BiOptimizers. BiOptimizers has one mission: help humans shift from a sick unhealthy condition into a peak biologically optimized state. Biologically Optimized Health is a state of existence where all of the body’s functions operate in perfect harmony. Our unique health solutions empower you to achieve an optimal state of well-being in the body, mind, and soul. This allows you to have more energy, feel great and live a better life.